‘The value of business travel: The travelers’ perspective’ used a survey of 10,000 traveler respondents to determine how travelers view the ROI of a trip, and to offer guidance on reducing the number of unsatisfactory business trips. Travelers were asked to measure the success of their last trip, with 88 percent of all trips scoring successful. Meanwhile, 9.5 percent of trips were seen as average, with no significant benefit compared to cost, and 2.5 percent of trips were deemed unsatisfactory.
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