Monday, 4 June 2012

Score For Tourism! Capitalising on Euro 2012

Montecatini, the Tuscan town where Giovanni Trapattoni and Ireland’s Euro 2012 squad are preparing for next month’s finals in Poland, has turned green this week.

A quirky “green windows” promotion, sponsored by Tourism Ireland, is running this week in the local newspaper, Il Tirreno – encouraging all the shops and businesses in Montecatini to adopt an Irish look. Using a variety of material supplied by Tourism Ireland, the businesses are dressing their windows and shop-fronts, competing to win the prize for the best green windows in town! And over beside the squad’s training ground, at the ‘Casa d’Irlanda’ centre for media and the general public, Tourism Ireland is busy handing out brochures and information about holidays in Ireland. The organisation is also distributing travel information from a kiosk in the centre of Montecatini.



Continue Reading...

No comments:

Post a Comment