Starwood Hotels & Resorts Worldwide announced its Westin brand is on track to open its 200th hotel in the next 12 months, propelled by strong growth across Asia Pacific. Westin will open 11 new hotels this year, all but three outside the United States. More than half will open in China, the brand's strongest growth market. Westin will also add new hotels in Indonesia, Panama City, New York and Snowmass, Colorado."A long-time developer favorite in the U.S., Westin has emerged as a global market leader as witnessed by our surge of new hotel development in Asia Pacific, as well as continued momentum in Latin America," said Simon Turner, President of Global Development for Starwood. "Westin has been the brand to beat in the developed world for the better part of a decade now, with brand awareness well ahead of its competitive set despite a footprint one third the size."
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