From the 27th annual Winter Music Conference, W Hotels Worldwide unveiled the 2012 W Hotels and burn studios DJ Lab, including new location and updated roster of DJ mentors. In its second year, the program is a collaboration between W Hotels and burn studios, an innovative music platform developed by burn®, a globally leading energy drink fromThe Coca-Cola Company. Launched last year at the burn studios Hacienda in Ibiza, Spain, the 2012 DJ Lab will move to Bali, a similar international hub for electronic dance music and global music festivals. The recently opened W Retreat & Spa Bali – Seminyak will host the weeklong program. Building upon the W brand’s mission of discovering ‘what’s new and next’ in music, the DJ Lab will tap eight rising talents from key international cities around the globe, providing them with mentorship to polish their skills during the intensive DJ ‘boot camp.’ The participants will then embark upon a global tour, playing for both guests and locals in W Hotels around the world.
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