TripAdvisor announced that it is also the world's largest social travel site. To date, more than 100 million travelers have received a personalized experience, allowing them to engage first with their own Facebook friends' reviews and opinions when planning a trip on TripAdvisor. With more than 60 million reviews and opinions on the site, TripAdvisor has a wealth of travel planning insights from its community. With the additional insights from friends, impacting over 100 million travelers to date, TripAdvisor has made travel planning easier, more social, and more trusted. A Nielsen study(2) stated that 76% of respondents trust recommendations from people they know the most.
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