Le Richemond, Geneva has appointed Arabella El Barkouki as director of sales and marketing

The appointment of El Barkouki with over ten years of experience in the hospitality and hotel industry has been apponted as Dorchester Collection’s regional sales director for UK. Le Richemond joined Dorchester Collection on 1 August 2011. Set on the banks of Lake Geneva, the prestigious 109-room hotel is the company’s first third-party management agreement. 

As regional sales director, El Barkouki was responsible for three regional sales managers in Dorchester Collection and was involved in the implementation of Dorchester Collection’s first regional UK office (including reporting systems, sales plans and budgets). She was also part of the team charged with maximising revenue across all of the collection’s nine hotels alongside the hotels’ sales teams. 


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