Westin Hotels & Resorts announces a complete refreshment of the WestinWORKOUT program to match the evolving fitness trends among guests and further enhance the brand’s goal of promoting well-being in travel. After conducting in-depth guest research and monitoring workout trends, Westin is transforming fitness facilities at its 186 hotels around the world into highly-designed fitness studios featuring new equipment, blue-light therapy and more. The new fitness studios will roll-out globally throughout 2012.Westin’s in-house Design Team studied guest behavior and found that the Westin guest desires a more well-rounded, holistic fitness experience, including more options for stretching, yoga and fitness classes. To capitalize on this trend, Westin chose to remove select pieces of equipment that guests were not using as frequently in order to provide more floor space for these types of activities. Finally, versatile pulley machines were added to smaller fitness studios to further maximize space and provide a greater range of workout options.
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