Saturday, 4 February 2012

VisitBritain: Government Calls for Businesses to get behind UK's Biggest Domestic Tourism Campaign

On February 2nd, at the British Museum in London the Secretary of State for Culture, Olympics, Media & Sport, Jeremy Hunt, called on tourism businesses to back the ‘Holidays at Home are GREAT’ campaign aimed at boosting domestic tourism this year.  The event was one of many that Mr Hunt has recently hosted travelling around the country to engage with the British tourism industry, and encourage support during this exciting year for British tourism.

Aimed at inspiring more Brits to take a holiday at home this year, the campaign will feature a website offering thousands of special deals worth at least 20.12% off.   Special offers will include hotel stays, meals, tickets to attractions and other exciting experiences.  Partners who have already signed up include: De Vere; Travelodge; Golden Tours; Millennium Copthorne;  Hoseason’s Group;  Bourne Leisure;  Superbreak;  The Eden Project;  and The Coach Tourism Council.   Those businesses who wish to take part in the campaign should go towww.visitengland.org/2012offers.


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