Southwest Airlines Rapid Rewards Program Named Program Of The Year At The 28th Annual Freddie Awards

Southwest Airlines Co. (NYSE: LUV) loyalty program, Rapid Rewards®, has been named Program of the Year for the Americas by the Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. Rapid Rewards was also recognized as Best Customer Service at Inside Flyer magazine’s 28th annual Freddie Awards ceremony yesterday in Las Vegas.


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