Aquatic, coastal experiences drive international visitor demand to Australia

Putting the spotlight on one of Australia’s key competitive advantages – aquatic and coastal offering, Tourism Australia’s ‘There’s nothing like Australia’ campaign aims to bolster tourism numbers.

 
The campaign, launched last month, is backed by Tourism Australia’s consumer research.
Tourism Australia’s consumer research conducted across 11 of Australia’s key tourism markets shows that aquatic and coastal experiences are amongst the greatest drivers of internationa

Continue Reading...