U.S. consumers’ growing reliance in OTAs than ever before

Today more than ever American travelers are relying on the innovative web and app-based platforms developed by online travel agencies (OTAs) to effectively search, compare and book travel options across hotel brands, according to a new opinion research survey out from The Travel Technology Association. Without online travel companies, consumers would have to visit dozens or even hundreds of websites and waste valuable time and effort in order to make an informed booking decision.


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