The
North York Moors, the Scottish Highlands and the Pembrokeshire Coast
will soon be competing with the likes of the Bavarian Alps and the Grand
Canyon in a new campaign from VisitBritain to grow international visits
and spend to Britain’s countryside. The campaign will position
Britain’s countryside as a place to enjoy modern culture, top quality
food and world-class accommodation in a beautiful landscape, with the
story told by third party enthusiasts.
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