Tuesday 16 December 2014

JetBlue, The Ocean Foundation and A.T. Kearney Begin to Quantify the Value of Shoreline Conservation

Jetblue planeJetBlue Airways, along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, announced the results of their unique partnership and research focusing on the long-term health of the Caribbean’s oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI). This collaboration marks the first time a commercial airline has started to quantify nature’s wellbeing in the Caribbean and correlated it to specific product revenue.

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