Civil Aviation Authority – Talking suitcases make the case for ATOL protection in new campaign

A family of talking suitcases will make their British television debut on New Year’s Day, as part of the CAA’s latest Pack Peace of Mind campaign.
The animated luggage, led by matriarch Justine Case, will front the 2015 campaign, which is family-focused and will encourage households to look beyond the price and make sure their air holiday is ATOL protected.
The colourful foursome will feature in a 30 second television advert to be aired across ITV1, ITV2, ITV 3 and ITV 4, and other channels including Sky Living, Sky Atlantic, True Drama, Yesterday and the Cartoon Network.


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