Aloft Hotels Announces Ten Finalists of the 2014 Project Aloft Star Competition, Finalists Added To 100 Days of Music Lineup

In celebration of its milestone 100th hotel opening early next year, Aloft Hotels, Starwood’s innovation hub for next-gen travelers, is proud to launch 100 Days of Music: a global music initiative that will feature 100 artist performances at 100 Aloft hotels over the next 100 days. This worldwide tour will offer intimate, exclusive performances by some of the world’s hottest emerging artists as part of the brand’s popular live music series, Live at Aloft Hotels.


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