Choice
Hotels International, Inc., one of the world’s leading hotel companies,
today announced a first-ever development incentive for new construction
Comfort Inn and Comfort Suites hotels to further fuel growth of the
Comfort portfolio. This announcement comes as Comfort Inn, one of the
lodging industry’s most recognized brands, celebrated the recent grand
openings of newly constructed properties featuring a dramatically new
look and feel. The development incentive, coupled with the unveiling of
these next generation hotels, are the next phase in the Comfort brand’s
multi-faceted system-wide refresh of its nearly 1,900 domestic Comfort
Inn and Comfort Suites hotels.
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