In the progressing competitive global tourism industry, the most successful participants are those using value-added products to target niche markets. This means for the ROC government, promoting Taiwan’s array of unique cultural assets in such a way that the island is viewed as an experience, not just a destination. As Taiwan continues to appear as a top-flight travel experience, ongoing government efforts aimed at promoting the nation’s diverse range of attractions are guaranteeing it a place at the head table in global tourism stakes.
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