The International Coalition of Tourism Partners (ICTP) strengthens China engagement. New initiatives announced with China Business Network.
In joining ICTP China Business Network has agreed to put in place an extensive collaboration designed to advance the basic principles of Green Growth and Quality with the most dynamic travel market in the world. Together the two organizations will work to engage Chinese communities and their stakeholders in the basic principles of our coalition. We will help ICTP members to better understand how to penetrate the complex but massive Chinese market. We will provide Council Members with specialized training and tools to attract the growing number of outbound Chinese travellers and to make them want to return.
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