Revenue per available room (RevPAR) for hotels nationwide is tracking ahead 7.9 percent, based on 2012 reservations on the books compared to a year ago. This is the highest increase in more than six months, according to data from TravelClick’s March 2012 North American Hospitality Review (NAHR). The March NAHR looks at group sales and individual reservations for hotel stays that are booked by March 2012 for the calendar year (January 2012-December 2012).Group business is driving both occupancy and average daily rate (ADR) growth. Group committed occupancy (which is based on contracted group blocks) on the books through the end of 2012 is up 5.1 percent compared to the same time last year. Group ADR, based on group reservations, is showing a strong increase of 4.9 percent over the same time last year.
Continue Reading...
No comments:
Post a Comment