Residence Inn by Marriott premiered a wild new advertising campaign to educate travelers about how the brand is positioned to meet the needs of today’s growing number of long-term stay guests who require space, comfort and an increasing number of amenities while navigating the concrete jungle.The brand’s new campaign, which kicks off nationally the week of March 26, is themed, “It’s not a room. It’s a Residence.TM” The broadcast, digital and mobile ads spotlight Residence Inn’s focus on providing ample and on-trend room to work, relax, and maintain balance, and features a surprising cast of animal stars. Working closely with their handlers and the American Humane Association to assure the comfort of its newest stars, Residence Inn saw to it that the animals felt right at home.
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