Brand USA joins summit seminar lineup

Attendees of the 2012 Grassroots Congressional Travel Summit will learn about the latest trends and strategies for promoting travel to the United States from Joel Secundy of Brand USA. Secundy, vice president of strategic outreach for Brand USA, will give a detailed presentation about the organization's newly designed consumer Web site and interactive social media tools, along with other elements of the comprehensive marketing campaign.

Brand USA (formerly the Corporation for Travel Promotion) was created in 2010 to encourage travelers from all over the world to visit the United States. Prior to joining Brand USA, Secundy served as Deputy Assistant Secretary for Services at the U.S. Department of Commerce, International Trade Administration.


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