Hospitality Sales & Marketing Association International (HSMAI) recognized VISIT FLORIDA with one Gold and three Silver Adrian Awards. The awards were given for public relations and digital marketing excellence for VISIT FLORIDA’s winning entries in the 55th Annual Adrian Awards Competition, the world’s most recognized and prestigious advertising, public relations and digital marketing competition for the hospitality, travel and tourism industries. This year’s total of four awards marks VISIT FLORIDA’s largest number of winning Adrian entries ever received.“The past 18 months have been nothing short of transformational for the Florida tourism industry,” said Chris Thompson, President and CEO of VISIT FLORIDA. “I am extremely proud of the VISIT FLORIDA team, whose creativity and innovation have resulted in these four remarkably successful efforts being recognized by our tourism marketing peers at HSMAI.”
VISIT FLORIDA’s winning entries were showcased on digital displays during the annual HSMAI Adrian Awards Gala, a black-tie dinner reception and awards presentation attended by more than 1,000 hospitality, travel and tourism marketing and communications executives on Feb. 27, 2012 at the New York Marriott Marquis. This year’s contest attracted nearly 1,000 entries from over 30 countries, judged by more than 200 top advertising, public relations and digital marketing experts and leading members of the travel community.
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