KeyLime Cove®, Chicagoland’s largest indoor waterpark resort, was named the 2011 eMarketer of the Year at Adrian Awards gala in New York City. Awarded by TravelClick®, the leading provider of revenue-generating solutions for hotels, together with Hospitality Sales & Marketing Association International (HSMAI), eMarketer of the Year recognizes the hotel that best demonstrates success in attracting and converting guests through the web. This year’s presentation gave a nod to the role of social media and the Twitter hashtag in digital marketing with an “#ILoveBookings” theme. In addition, TravelClick was recognized for excellence in digital marketing with 13 of its customers in HSMAI’s annual Adrian Awards competition. With more than 1,000 entries, the program is the travel industry’s largest and most prestigious competition honoring outstanding achievements in advertising, public relations, and digital marketing.
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