The Region Initiative (TRI) is a tri-regional umbrella of tourism-related organizations offers blended tours packages, consultancy, networking of tourism organizations, tourism research opportunities, marketing of small tourism stakeholders, promotion of need of usage of renewable energies, and advocates sustainable tourism and ecotourism.TRI believes that tourism is one of the most effective tools for peace that can be achieved through tourism, and tourism should be considered not only a revenue provider but a harmony and peace generator and should, therefore, be supported by United Nations bodies as a peace industry.
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