NTA President Lisa Simon, CTP, addressed members of the Ontario Tourism Marketing Partnership at the North American Trade Symposium in Toronto. Simon's message: The path to rebuilding U.S. tourism to Canada lies in tapping growth markets.Simon cited a dramatic rise in the number of tour operators and suppliers creating new programmes, products and services that cater to the interests of upward-trending markets: intergenerational families, faith-based groups, adventure seekers, students and baby boomers, as well as independent travelers. She advised the audience, comprised mostly of suppliers, to find tour operators who can help them develop new product, as each market has its own nuances.
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