According to the European Travel Commission (ETC), many Chinese tourists are looking forward to travelling abroad. Hence the ETC as decided to strengthen ties with ITB China as a Strategic Partner in 2021. ETC will have a strong presence at this year’s hybrid show, reflecting the optimism of Chinese tourism returning to Europe, maintaining close ties with Chinese agents & buyers and learning more about new market trends and changes in consumer behavior. ITB China 2021, the Marketplace for China’s Travel Industry will take place as physical event in Shanghai from November 24-26 this year, with a virtual extension from early November until the end of December.
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