Although much has been said about the political and economic realities of Africa, a sector which has been largely overlooked and neglected is tourism. For many African countries, tourism plays a significant role in the economy and with the world deepening its inter-connectivity, the continent displays considerable opportunity, if captured in the right way.
Travel and Tour World, a travel trade media and an information platform, is an all-inclusive and far-reaching B2B travel magazine. It aspires to build a network of travel and tour professionals across the globe to mark its presence in this increasingly competitive market. [TRAVELANDTOURWORLD.BLOGSPOT.COM]
Friday, 15 June 2018
Tourism needs effective marketing and branding in Africa
Although much has been said about the political and economic realities of Africa, a sector which has been largely overlooked and neglected is tourism. For many African countries, tourism plays a significant role in the economy and with the world deepening its inter-connectivity, the continent displays considerable opportunity, if captured in the right way.
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