Friday, 8 December 2017

Tourism Ireland launches first ever tourism campaign in space!


07 December 2017 - Planet Earth’s first interstellar tourism campaign has taken off – highlighting a destination that is truly “out of this world”. As Star Wars fans everywhere eagerly await Star Wars: The Last Jedi, Tourism Ireland is celebrating the film’s imminent release with a fun publicity stunt – the first ever tourism campaign in space! Perched above the earth in space, a billboard ad is highlighting “Earth’s Wild Atlantic Way” with an image of Skellig Michael, otherwise known as Luke Skywalker’s hide-out in Star Wars: The Last Jedi. Tourism Ireland’s billboard was launched into space using a weather balloon, to reach a peak altitude of 33,390 metres – where a photo and short film of the ad were then captured. PIC SHOWS: Tourism Ireland's billboard ad highlighting “Earth’s Wild Atlantic Way" in space. Further media information: Sinéad Grace, Tourism Ireland 087-685 9027Planet Earth’s first interstellar tourism campaign has taken off – highlighting a destination that is truly “out of this world”. As Star Wars fans everywhere eagerly await Star Wars: The Last Jedi, Tourism Ireland is celebrating the film’s imminent release with a fun publicity stunt – the first ever tourism campaign in space!
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