InterContinental Hotels Group (IHG®), one of the world’s leading global hotel companies, revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. It will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues.
Travel and Tour World, a travel trade media and an information platform, is an all-inclusive and far-reaching B2B travel magazine. It aspires to build a network of travel and tour professionals across the globe to mark its presence in this increasingly competitive market. [TRAVELANDTOURWORLD.BLOGSPOT.COM]
Wednesday, 21 June 2017
IHG Owners Get First Look at Fresh, New Midscale Hotel Brand
InterContinental Hotels Group (IHG®), one of the world’s leading global hotel companies, revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. It will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues.
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