Thursday 19 January 2017

VisitScotland Chief Executive hails “unparalleled growth” in tourism from North America


1“It is remarkable to see such unparalleled growth in the North American market in both visits and spend. Of course, a favourable exchange rate has played its part, but a focus on airline capacity and connectivity – with around 90,000 extra seats on services from North America in 2016 – alongside a concentrated marketing approach has proved a real formula for success.


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