IHG Challenges Brands to Address the Needs of the Uncompromising Customer in the ‘Age of I’

Intercontinental Hotels Group today launches its 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’ – at the World Economic Forum in Davos, Switzerland. The report highlights the uncompromising nature of today’s customer who increasingly expect brands to deliver experiences that satisfy contradictory needs.


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