Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 61.9%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 42.6% over 2014. Over the forecast period , Socintel360 expects Social media advertising spend to grow at a CAGR of 30.6% to reach US$0.5 billion in 2019, accounting for 22.5% of the total online advertising spend.Continue Reading...
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