Comfort Brand Improvements Deliver Positive Results With Even More Guest Enhancements On The Way

Guests of Comfort Inn and Comfort Suites are giving the hotel brands’ sweeping, system-wide domestic transformation high marks. Choice Hotels International, one of the world’s leading hotel companies, franchises the widely recognized Comfort brand and continues to be steadfast in its commitment to support franchisees and to propel the Comfort brand’s upward trajectory. Between the company and Comfort franchisees, more than $250 million have been invested in existing hotels to make the Comfort guest experience better than ever.


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