Tuesday, 16 December 2014

JetBlue, The Ocean Foundation and A.T. Kearney Begin to Quantify the Value of Shoreline Conservation

Jetblue planeJetBlue Airways, along with The Ocean Foundation (TOF) and A.T. Kearney, a leading global management consulting firm, announced the results of their unique partnership and research focusing on the long-term health of the Caribbean’s oceans and beaches, and a commitment to action developed with the Clinton Global Initiative (CGI). This collaboration marks the first time a commercial airline has started to quantify nature’s wellbeing in the Caribbean and correlated it to specific product revenue.

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