Sales Blitz to Boost American Tourists

Minister of State for Tourism and Sport, Michael Ring TD, joined Tourism Ireland in Texas this week, for the second of its ‘Jump into Ireland’ 2014 sales blitzes in the United States.


Together with a delegation of 15 Irish tourism companies and five American tour operator partners, Tourism Ireland has been targeting hundreds of travel agents and influential journalists this week, in the key cities of Fort Worth, Houston and Austin. With a population of about 28 million, the state of Texas is becoming an increasingly important market for tourism to the island of Ireland.


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