Wednesday, 23 April 2014

ETOA: Cities, Tourists and the Future

ETOA partners with Digital Tourism Think TankLast year the number of European city breaks taken by UK residents matched the number of beach holidays for the first time, mirroring the global trend toward city-break holidays.


City tourism is the most important growth area for the most important growth industry in Europe as people’s perception of cities has changed from being an entry or exit point to a country to a desired destination in its own right.


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