One
of the most valuable assets a hotel has is its customer database,
according to ZDirect, the hospitality pioneer of Hotel Marketing
Automation and the industry’s leading Email Service Provider (ESP).
Information, such as demographics, purchase behaviors and buying
preferences can guide marketers to develop strategies that deliver
higher conversions on their campaigns. Guest preferences, survey
feedback and purchase behaviors collected can help anticipate a guest’s
needs before staying at the hotel. A quick and effective strategy hotel
marketers can turn to when needing a revenue boost is deploying an email
push campaign to the hotel’s past guest database.Continue Reading...
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