New social media campaign by McDonald to encourage worldwide support of Olympic athletes and teams

With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans from around the world with Olympic athletes. Supporters can send personalized messages and good luck wishes to their favorite athletes and teams competing in Sochi by using the hashtag #CheersToSochi on Twitter or visiting www.cheerstosochi.com. The cheers will be shared at a special display in the Athletes’ Village in Sochi, where athletes can view and print these messages onto ribbons to wear around their wrists.


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