VisitScotland, Scotland’s tourism organisation, and The Walt Disney Company Europe, Middle East & Africa announced a unique global marketing campaign to promote Scottish tourism around the much-anticipated Disney•Pixar film “Brave”, which is set in the Scottish Highlands and features some of Scotland’s biggest stars.This marks the very first time that Disney has teamed up on this scale with a country’s tourism organisation around the launch of one of its films. VisitScotland and Disney will begin working immediately to create a global marketing campaign around the new animated adventure, which is released around the world this summer, and comes from the team behind box office smashes such as “Toy Story”, “Up” and “Finding Nemo”.
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