Monday, 12 March 2012

Tourism New Zealand and Air New Zealand launches 'Experience A New You' campaign

Air New Zealand and Tourism New Zealand this week launched Experience A New You, a campaign which invites potential customers to virtually take part in a number of specially-themed journeys within New Zealand.

Hong Kong is a relatively small but growing market for inbound New Zealand tourism. In the 12 months to December 2011, New Zealand attracted 25,000 visitors from Hong Kong, up 4.6% on the previous year.

Air New Zealand Group General Manager International Airline Christopher Luxon says the new campaign builds on the airline’s successful celebrity endorsement programme in Mainland China.



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