Tourism Australia Managing Director Andrew McEvoy has welcomed the announcement of a new strategic alliance between Jetstar and China Eastern Airlines as further proof of the growth potential of Greater China and Asia more generally. “As an industry in transition but, importantly, one whose future growth strategy is so closely aligned to the powerhouse markets within Asia, the improved capacity wrapped into this deal is good for Australian inbound tourism,” Mr McEvoy said.
“Last year, we announced a long term Memorandum of Understanding with Jetstar which was all about growing inbound visitors from Asia and this gives Australia even more ability to tap into this rich vein of growth.
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