Minister for Transport, Tourism and Sport Leo Varadkar met with tourism industry operators from around the island of Ireland at the ‘Best of Britain and Ireland’ (BoBI) travel trade exhibition, which took place recently at the NEC in Birmingham.BoBI is the premier, annual event for the travel trade in Britain, attracting over 2,000 influential coach and group tour operators. The two-day showcase provided a valuable opportunity for the participating Irish companies to network and do business face-to-face with decision-makers in the important coach and group travel sector. The objective was to encourage them to introduce Ireland into their programmes or brochures for 2012, or to extend the programmes in which Ireland already features.
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