STB launches 'Get Lost and Find the Real Singapore' campaign in Australia

Following the ‘New Discoveries’ marketing campaign launch in China last December, the Singapore Tourism Board (STB) continues the roll-out of its differentiated marketing campaigns with the launch of the ‘Get Lost and find the Real Singapore’ campaign in Sydney, Australia. Like the China campaign, the Australia campaign is based on a new marketing approach that is focused on an understanding of consumer needs in key visitor-source markets.
 
“A deeper understanding of consumers in Australia has enabled us to build acustomised and differentiated marketing campaign that will allow us to better engage with them. Such an approach will also help us to develop and deliver better quality experiences to Australians in the longer term. This visitor-centricity is the heart of theYourSingapore destination brand, which invites travellers to create their own memorable Singapore experience when they are here.” said Ms Sophia Ng, Assistant Chief Executive of Marketing at the Singapore Tourism Board.


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