On June 4, SAS will begin flying direct from Copenhagen to Tel Aviv. The route is one of 28 that SAS is opening in 2012 and is line with SAS's strategy of strengthening its product offering to both business and leisure passengers."We are seeing increasing demand for routes to and from the Middle East. So we are very pleased to now offer our customers the option of flying direct to Tel Aviv all year round at competitive prices. Tel Aviv, which is on the Mediterranean coast, is Israel's financial and commercial hub and is growing fast. There is also a wealth of cultural experiences, wonderful beaches and exceptional architecture," says Per Møller Jensen, Vice President Brand, Marketing and EuroBonus.
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