Responding to the growing interest for cruising in Japan, Carnival Corporation & plc is introducing the largest deployment ever by a global cruise line in the Japanese market when it brings Sun Princess to Japan for a spring to summer season of cruising in April 2013. One of the world's leading cruise line brands, Princess Cruises, is launching an 87-day program featuring a total of nine cruises on seven different itineraries operating April through July of next year from both Yokohama and Kobe. The cruises will be from nine to 12 days in length. The unique itineraries have been customized for the Japanese vacation market, and will launch with the most significant national holiday of Golden Week, a nine-day cruise on April 27, 2013 which includes two days in Hakata during the renowned Dontaku Festival.
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