OpenJaw Technologies has introduced t-Retailing - a new approach to retailing travel products. Framed around the four principles of Inspiration, Personalisation, Differentiation and Conversion, t-Retailing is the blueprint for online travel retailing excellence. It has been specifically developed to address the challenges and realise the opportunities unique to the travel industry. Travel companies can emulate the success of traditional online retailing ‘giants’ by adopting this approach. In order to deliver t-Retailing excellence to airline, OTA, loyalty program and hotel companies, OpenJaw has launched the t-Retail Platform.As such the t-Retail Platform provides the following features:
• Intelligent and searchable promotion capabilities
• Visually compelling, dynamic display of content, e.g. calendar-based display of promotional content
• Location-based search and browsing capabilities
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