The 46th ITB Berlin is a more political event than ever before: the European debt crisis, turmoil in the Arab countries, climate protection and sustainability, as well as EU emissions trading. All these topics will be discussed at the ITB Convention by leading figures from the travel industry. The UNWTO Silk Road Minister’s Summit is taking place for the second time at the world’s leading trade fair for the international travel industry. The official partner country of ITB Berlin in 2012 is Egypt.Demand outstrips supply - All available space in the 26 halls on the Berlin Exhibition Grounds will be occupied when the 10,644 exhibitors from 187 countries present every aspect of the value-added chain of the tourism industry. In many of the halls there is not enough space to meet the demand. As a result this year’s ITB Berlin will include more two-storey stands than ever before. Messe Berlin is again expecting some 110,000 trade visitors from all over the world. A new feature, the ITB Buyers’ Circle, is intended to make it easier for leading buyers from small and medium-sized firms as well as the very biggest companies to conduct business at the fair. Prior to the fair international buyers have applied for the 500 places in an exclusive lounge with separate meetings rooms and a range of other services. Just under 50 per cent of them will be coming from Europe, 23 per cent from Asia, and nine per cent each from North America and the Near and Middle East. Four per cent each will be attending from Africa and from Central and South America.
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