PATA, Tourism Malaysia, and Taylor’s University are inviting students in travel and tourism to participate in the 2012 PATA Social Entrepreneur Challenge, part of the 2012 PATA Annual Conference (PAC2012), April 21-22 in Kuala Lumpur, Malaysia.Martin J Craigs, PATA CEO said: “The commitment to Next Gen paradigm shifts and new thinking will be centre stage during the competition. We will discover the best student business plan. Young people will share their vision for growing the travel industry in a responsible way -- PATA Next Gen in action.
The challenge is aimed at undergraduates in tourism, hospitality or culinary arts in higher learning institutions in Asia Pacific. They should be ready to present an innovative sustainable tourism business idea at the PATA Annual Conference, the region’s premier travel industry thought leadership event.
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