IHR Unveils New Logo and Website as Part of Global Rebranding Initiative

Interstate Hotels & Resorts has unveiled its new global corporate identity, logo and website.  The new imaging was revealed internally to the Company’s 1,200 corporate and hotel leadership teams at its Global Leadership Conference last week.  The rebranding initiative was undertaken to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint.

“The new Interstate Hotels & Resorts’ identity reflects and unites our global reach, strength, world-class operations and leadership position in the industry,” said Jim Abrahamson, Interstate’s chief executive officer.  “We hold a unique position in our industry that separates us from our competitors.  The new logo graphically expresses our brand strategy, vision and mission to internal and external audiences and serves to integrate a consistent brand in all regions across the globe.”


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