In 2011, room nights booked through hotel websites grew consistently in each quarter, growing 6.8 percent in the fourth quarter compared to the same time in 2010, according to data from the Fourth Quarter 2011 TravelClick North American Distribution Review (NADR), which aggregates hotel bookings by channel for the transient travel segment (individual leisure and business travelers). In the fourth quarter, other distribution channels experiencing growth in the transient segment include: online travel agencies (OTAs), like Expedia and Hotels.com, and global distribution systems (GDS) used by travel agents, up 5.7 percent and 2.8 percent respectively.
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